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  • Writer's pictureUzochukwu Morah

Unusual SEO tools to expand your e-commerce business

Unusual SEO tools to expand your e-commerce business

to increase organic traffic to your website and attract real customers

January 17, 2022

For many firms, e-commerce is expected to overtake other revenue-generating channels, many a founder and CEOs have stated.

Both classic and new-age brands are vying for market share in the burgeoning e-commerce sector by establishing an online presence for their companies. Here are some methods that will enable you to rank among the top results on the search engine results pages in an effort to stay ahead of the competition.

You may want to improve traffic to your product website and the product page listed on various e-marketplaces like Amazon, Flipkart, and others given the enormous potential in the online business field. Upping your Search Engine Optimization (SEO) game will automatically rank you better on audience-wanted keyword searches, which will bring more visits and real customers to your website.

The following SEO tools will assist you in developing your website in accordance with the recommended procedures for being displayed among the top search results on the Search Engine Results Page (SERPs).

Internet Analytics

Who can dispute the effectiveness and recommendations of this instrument, which comes directly from the Google-owned tech company? The best e-commerce SEO tool available, Google Analytics is made to give you immediate knowledge of the amount of people accessing and using your website, as well as detailed information on how they interacted with it. Given that this tool is totally free, you can use it without any reservations. Google Analytics can help you best understand how you must track your website traffic carefully and how to take action on areas that need development if you want to move up the ranks on a search engine results page. Real-time accurate information, a user-friendly interface, and other features are some of its main advantages.


SEMRush offers a variety of reports that can be used for SEO, content marketing, competitive analysis, PPC, and social media marketing. With its 26 SEO-related features, SEMRush offers users comprehensive tracking of, among other things, competitive SE analysis, on-page SEO, local SEO, and keyword research. Some of the top brands in the world choose SEMRush for their SEO needs because of its position tracking feature, PIN code-based hyper-targeting, competitor discovery reports, and integration with Google Data Studio.


Ahrefs is yet another e-commerce SEO tool that many firms utilise. It may assist you with a variety of tasks, such as keyword research, competitor analysis, link building, and other activities that will help you rise in the SERPs. Ahrefs is helpful in finding broken links due to its simplicity of use and ability to do a thorough SEO audit of your e-commerce store. Ahrefs is favoured as a user-friendly e-commerce SEO software because it quantifies the data on our website's rating and offers concrete strategies for improving it.

CrowdSEO Tools

Raven SEO Tools is a set of tools that helps you quickly comprehend the keyword selections made by rival firms by offering extensive SEO and SEM competition research. Additionally, it assists you in reviewing landing pages and offers practical advice for enhancing the impact of the material you have produced. Raven SEO Tools is preferred for its seamless Search Engine optimisation of the e-commerce product page because it creates immersive reports on the performance of the website in drawing traffic and gives the flexibility to integrate social media marketing tools as well.

Helium 10

If you frequently sell on Amazon, Helium 10 will assist you with several options on the well-known online marketplace. Helium 10 makes it simple to find high-volume, high-ranking keywords to improve your brand's place among the top search results. Helium 10 offers a variety of tools to help with product research, keyword research, listing optimization, marketing, and analytics. You can get information on popular search terms related to your listed Amazon goods via its Magnet tool. With tools that make listing optimization easier, Helium 10 can help you save money and time.


Ubersuggest, Neil Patel's creation and a powerful set of free e-commerce SEO tools, offers countless suggestions for how to improve the content on your website. equipped with additional capabilities, such as a part that provides long-tail variations of simple keywords. Additionally, it offers a thorough study of SERP summaries and makes user-friendly content suggestions. Ubersuggest uses SEO techniques to provide you with information on the e-commerce performance of your rival brands.

Search Console by Google

You must link Google Search Console with Google Analytics for your website for best results. Being connected to both of them makes your quest to increase keyword opportunities simpler. Google Search Console offers detailed data on landing pages, search queries, click-to-open rate, and many other metrics to improve the overall effectiveness of your e-commerce site. It suggests aligned keywords customers use to locate your content.

"Moz Pro"

Moz Pro, which is Moz's flagship suite of SEO tools and is yet another popular SEO tool used for e-commerce optimization, boasts a seamless resources area and an exciting dashboard that includes precise information about the SEO performance of your website. The Site Crawl analyses your position on the SERPs in relation to your rivals' top keywords and reveals any problems that prevent search engines from fully indexing your website.

In the present era, the requirement for correct SEO is so crucial that it can determine a brand's fate and whether it will survive or fail in the fiercely competitive eCommerce market. With a wide range of advantages, SEO tools assist with accurate reporting of your website's ranking on SERPs, alert you to content gaps based on the performance of your competitors, assist in the identification of keywords pertinent to your company, support the development of an effective content strategy by offering practical advice, and improve your product description writing abilities. You must investigate the aforementioned SEO tools right away because there is so much to consider in order to maximise your eCommerce efficiency.

PageSpeed Insights from Google

The Google PageSpeed Insights tool, which is free and helps to improve the effectiveness of key web vitals, aids in identifying areas for development by providing specific information on the difficulties existing in the website. It provides in-depth information about your website, making it the perfect SEO tool for continuously monitoring its performance.

The Klic Media Team

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